The Six Steps of Effective Advertising

Have you ever wondered what makes a successful advertisement? Well you are in luck because these six steps will provide you with a helpful guide on how to create a functional advertisement!

Step 1: Attract Attention! This can be achieved by using scale, to eventually create a visual hierarchy within your design.

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Step 2: Tell a Story. Implement a headline in your design to add to the concept!

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Step 3: Explain the Benefits of your product!

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Step 4: Sell the Product! Show the product in the advertisement. Ensure it is large enough for the consumer to know exactly what you are selling.

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Step 5: Tell us the brand you are selling. This may appear in the form of a logo.

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Step 6: Tell us how to respond. Where can we purchase the product? You may like to show logos of businesses where you can purchase the product from.

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By applying the principles and elements of design and implementing these six steps in your advertisement, you will be sure to present a coherent and an effective design!


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