Have you ever wondered what makes a successful advertisement? Well you are in luck because these six steps will provide you with a helpful guide on how to create a functional advertisement!
Step 1: Attract Attention! This can be achieved by using scale, to eventually create a visual hierarchy within your design.
Step 2: Tell a Story. Implement a headline in your design to add to the concept!
Step 3: Explain the Benefits of your product!
Step 4: Sell the Product! Show the product in the advertisement. Ensure it is large enough for the consumer to know exactly what you are selling.
Step 5: Tell us the brand you are selling. This may appear in the form of a logo.
Step 6: Tell us how to respond. Where can we purchase the product? You may like to show logos of businesses where you can purchase the product from.
By applying the principles and elements of design and implementing these six steps in your advertisement, you will be sure to present a coherent and an effective design!